Released on: June 1, 2008, 11:48 pm

Press Release Author: Genie Events & PR Pvt. Ltd

Industry: Food & Beverage

Press Release Summary: Sipping wine has come of age in India, and according to a
survey, women would be powering the growth in wine sales in the coming years.
Appreciating the contribution of women, Nashik-based N D Wines Pvt. Ltd organized a
competition especially for women where judge was Mrs. Renu Gupta, an experienced
chef of renowned Hotel from London " Namaste". The fête named "Cooking with N D
Wine" is a wine festival with cookery for the Delhi women. The competition was
exclusively for the women who showed their talent in various recipes and dishes
containing ND Wines as one of the ingredient at New Friends Club.

Press Release Body: Winners of the cooking competition were Muskan who cooked
Chicken don pedro , Seema cooked Steamed asparagus with herb sebayan & Aarti made
Seared scallops with white wine sauce. They won microwave & ND Wines gift hamper; I
pod & ND Wines gift hamper and mixer/juicer& ND Wines gift hamper respectively.
Other participants got ND Wines bottles as a constellation prizes.

Muskan first prize winner said, "she enjoyed the contest and could see how
entering contests like this can become addictive."
Aarti second prize winner said, "I won this prize because I am updated with current
food trends . To help with this, I subscribe to many cook books."
Seema who took home 3rd prize said, "I think about the foods I like to cook
regularly and how I can make them better or more unique."

Wine has been deliciously used to flavor food since ages. The Greek & Romans used
wines to add a unique edge to otherwise ordinary dishes. Once Rabelias Gargantua
said, "The smell of wine, oh how much more delicate, cheerful, gratifying, celestial
and delicious it is than that of oil." May be that is the reason why some people use
wine in dine.

There can be no doubt that Indian wines have of come of age. And that we are a
fairly young wine-drinking nation. According to a survey by a business daily - with
about one-fourth of the country's growth in alcohol sales till 2015 slated to come
from women, out of the 80 million people in the country, who drink alcoholic
beverages women, constitutes 10%, which is likely to increase by at least 15-20%.

Mrs. Renu Gupta, judge and chef from Namaste hotel, London congratulating the
winners said, "such kind of competitions should be organized more often everywhere
in India." She also gave an advice to the other people who were interested in
entering ND wines Cooking contests, "Don\'t give up and don\'t get discouraged. Just
keep entering and trying. If you love wine based food, just keep creating things,
and start with the Wine foods you enjoy most."

N D Wines Pvt. Ltd will also launch wines like N D Sparkling by July or August this
year that is especially for women. "We are introducing N D Chenin Blanc, a sweeter
wine especially for women, with new packaging and new label. We are going to
organize cooking competitions at various clubs in Delhi wherein the woman
participants and the winners would be given wines," R K Parihar, marketing head, N
D Wines said.

Wine in cooking is probably as old as wine drinking. It is a great way to use
leftover drinking wine and was for years considered the perfect ingredient to not
only improve the flavor of a dish but also to tenderize meat and almost \"disinfect\"
it. It was generally used in France, Italy and Spain to marinate meats in summer -
so that they would last all winter. But today even Indian chefs use wine in their
cuisines to get the maximum taste.

Mr. Ashish Dabbas Area Manager N.D. Wines says, "The objective of this cookery
competition is to revolutionize the wine culture in India. N.D. Wine's products are
developed keeping Indian palate in mind. N.D. Wines is all prepared to set the souk
on fire and to make N.D. wines a household name not nationally but internationally
too."

A research finds that drinking wine, but not beer or spirits, keeps women\'s hearts
healthy. Much of the research on the potential health benefits of alcohol has been
done, and it is clear that moderate amounts of wine seems to be good for heart
health, according to the science daily. Women exactly know how & where to use to
place a thing suitably, Dine with Wine is the best way to be healthy.

N. D Grapes, the first company to get the distinction of single largest exporter of
India, is regular and sole supplier to J. Sainbury, Tesco and Mark's & Spencer's. It
supplies much of the grapes and wine to better-known producers. Today N.D. wines has
a strong hold in major states across India like Maharashta, Goa, Diu, Daman,
Silvassa, Rajasthan, U. P, Chandigarh, Karnatka, M. P etc. It's served in best of
hotels but even served in the prestigious and luxurious trains like The Deccan
Odyssey: promoted by Maharashtra government and Palace on wheels promoted by
Rajasthan government. Not only this growing wine culture in India has lead them to
increase their productivity from 5.5 lacs of bottles to 8.75 lacs of bottles in
coming year.

The mounting demand of wine in bourgeois society has escorted them to come up with
an exclusive Syrah, Galaxy, Chenin Blanc and Sauvignon Blanc.

. Syrah - It has a color of the royal insignia, deep purple. The strong aroma of
bell peppers blends well with soft aroma of cherries and blackcurrants. Its velvety
taste with a distinct peppery flavor lingers into mouth.
. Galaxy - Made from Cabernet Sauvignon comes in striking deep red color. Nose
develops lilting aroma of bell pepper, cherries and blackcurrants.
. Cabernet Sauvignon - It tastes like the warm climate of India
. Sauvignon Blanc -It comes in an enchanting pale gold green color. The nose
develops the exotic aromas of blackcurrant leaves touched with a sweet whiff of
pineapples, grapefruits, bananas and guavas with a noticeable aroma of grapefruit.
. Chenin Blanc - The tangy taste of Chenin Blanc tickles the palate and leaves a
lasting flavor and aroma of fruit in the mouth.
These Indian wines are bold unique, interesting and meant for a contemporary India.
Cabernet Sauvignon and Sauvignon Blanc exemplify a cherished lifestyle for everyday
living.
Wine, be it the robust red or the vintage white, has since time immemorial,
celebrated good health and cheer. Known as the elixir of life, its refined quality
and grace has the ability to turn the most ordinary cuisine into a connoisseurs
delight! Once the Indian consumer develops taste for wines, the potential that India
offers for the Indian wine industry is just astronomical. Keeping taste of Indian
consumers in mind N.D. Wines has made a portfolio of innovative products. And in the
present scenario Indian consumers are looking ahead to uncorking better wines, which
is something to cheer about!
ABOUT N.D.WINES PVT. LTD
Within a short period, N. D. Grapes became the most favored brand in countries like
Hong Kong, Singapore, Malaysia, Africa, and Europe etc. The brainchild of Ashok
Gaikwad, the company initially began as a table-grape exporter under the brand N.D
Wines in 1993. In 2004, they entered into wine manufacturing as well as exporting.
Before launching wine under the banner of N.D. Wines Pvt. Ltd., they have exported
wine to Sula a brand name in Indian market. Now, they have entered into the
competition and are all set rule the national as well as international market.


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